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Non-Tech Practice

Brand, demand and the platforms in between

Getting chosen takes more than a good product. This practice builds the partnerships that open doors, the brand that justifies your pricing, the campaigns that fill pipeline, and the site and app your customers actually land on.

Six services that compound

Each stands alone. Together they turn attention into pipeline and pipeline into revenue.

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B2B Partnerships & Lead Generation

Channel and referral partnerships with companies already serving your buyers, plus direct outbound that books qualified meetings into your calendar — target lists, sequences and follow-up run under your brand.

Branding

Identity, positioning and the full visual system — for luxury, healthcare and hospitality, where perception and trust decide the sale long before features do.

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Website Development

Fast, accessible, conversion-focused sites built on the same engineering bench as our tech practice. Marketing sites, booking flows and portals — yours to own and edit.

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GEO / AEO / SEO

Three layers of visibility: classic SEO rankings, AEO for snippets and voice answers, and GEO so you get cited inside ChatGPT, Perplexity and AI Overviews.

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App Development

Native and cross-platform apps from concept to store listing — product scoping, UX, build, release and the analytics to see what users actually do once inside.

Search is splitting in three

Ranking on Google is no longer the whole job

A growing share of searches never produce a click. The buyer asks an AI assistant and reads a synthesised answer instead. If your business isn't structured to be cited in that answer, you're invisible to them — however well you rank on page one.

  • SEO — technical health, content and links for classic rankings
  • AEO — structured answers for snippets, People Also Ask and voice
  • GEO — entity and citation work so AI tools quote you by name
  • Schema markup and clean data feeding all three

Where buyers now search

Google
SEO
Snippets
AEO
AI chat
GEO
Voice
AEO
Competition for GEOStill low
Branding verticals

Three categories we know deeply

We'd rather be genuinely strong in a few categories than generic across all of them. Each of these sells on trust and perception, and each carries constraints most agencies get wrong.

Luxury & premium retail Healthcare & clinics Hospitality & hotels Restaurants & F&B Real estate Wellness & spa Private practice Travel

What a brand engagement includes

  • Positioning & messaging framework
  • Logo, palette & typography system
  • Photography & art direction
  • Collateral: print, packaging, signage
  • Brand guidelines & editable source files
Accountability

What each service is judged on

Agreed before we start, reported every fortnight. If a number isn’t moving, that’s the first thing on the call — not a footnote on slide 14.

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B2B Partnerships & Lead Gen

Qualified meetings booked, partner-sourced pipeline value, and cost per meeting — not raw contact counts.

Branding

The honest one. Brand is the hardest to measure short-term, so we track proxies: inbound quality, win rate on price objections, and consistency across touchpoints.

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Paid Ads

Cost per qualified lead and return on ad spend, traced to the campaign and creative that produced them.

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Website Development

Conversion rate and Core Web Vitals. A beautiful site that loads slowly or converts badly has failed.

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GEO / AEO / SEO

Rankings, snippet ownership and AI citation share — we test monthly whether ChatGPT and Perplexity actually name you.

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App Development

Activation and retention, crash-free sessions and store rating. Downloads on their own tell you nothing.

Want these numbers for your business?

Tell us which service matters most right now and we’ll show you the baseline we’d start from.

FAQ

Common questions

SEO earns you rankings in the traditional list of blue links. AEO — answer engine optimisation — targets the direct answer slots: featured snippets, People Also Ask, voice results. GEO — generative engine optimisation — is about being cited inside AI-generated answers in ChatGPT, Perplexity and Google's AI Overviews. They share foundations but need different content structures, so we run all three together.

Two routes. Partnerships open a channel through companies who already serve your buyers, which compounds over time. Direct lead generation builds a target account list and runs multichannel outreach from your brand, booking qualified meetings into your calendar.

All three sell on trust and perception rather than feature lists, and all three carry constraints most agencies get wrong — regulatory language in healthcare, restraint in luxury, consistency across every physical touchpoint in hospitality. Depth in a few categories produces better work than being generic across all of them.

Yes, using the same engineering bench as our staff augmentation practice. That means the team designing your brand and the team building your site are one engagement, not two vendors blaming each other.

Always. Ad accounts, pixels, analytics, source code and editable brand files stay in your name. If you leave, you take a working system with you rather than starting again.

Paid campaigns produce usable data within two weeks and typically stabilise by week six. Search work is slower — expect meaningful movement between months three and six, with GEO and AEO often showing earlier because far fewer competitors are structuring content for it yet.

Let's build the demand side

Send us your brand, site and current channels. We'll come back with the three things we'd change first.